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Case Studies Details

Glam Doll – Web Development & Digital Marketing Case Study

Glam Doll – Web Development & Digital Marketing Case Study

The business relationship between Glam Doll and Plus Promotions has overcome numerous challenging projects and tasks.

Glam Doll is the only name that pops up in the minds of Irish people when it comes to the leading supplier of Hollywood mirrors and speciality lighting. The company offers an extensive range of luxurious beauty products. The primary motto of Glam Doll is to help bring Hollywood into your home.

The owner of Glam Doll, who is also a mother of three teenage girls, states that she found it difficult to find high-quality, affordable, and readily available products in Ireland as the girls wanted to build their own glam stations. Hence, the birth of Glam Doll.

The business relationship between Glam Doll and Plus Promotions has overcome numerous challenging projects and tasks. Perhaps working together for all these years helped them build a strong bond. But while working on the following challenges, Plus Promotions encountered a number of hurdles. Therefore, in this case study, we will discuss the main challenges that Plus Promotions faced and how they overcame them.


Hours Invested


Team Size

Website Redesigning

We have been working with Glam Doll for quite some time now. During this period, we managed to create a strong bond with each other. So, when Glam Doll decided to redesign its website and add some functionalities, our developer team had to step up and take responsibility.

In general, the process of redesigning an entire website is by no means easy. There were numerous factors that we had to consider. The main issue in our case was redesigning a website that was originally built on Shopify. On top of that, we had to add various functionalities based on client requirements.

Integrating Xero with Shopify

While working with Glam Doll, integrating the Xero accounting software with Shopify was perhaps the biggest challenge that we had to face. The client informed us that they want to use the Xero software for their accounting purposes.

It will help them manage the orders while maintaining their accounts. As per the client’s requirement, we had to integrate this software with their Shopify website. This particular challenge tested every inch of the skills, knowledge, and experience we had gathered as a team over the years.


Nowadays, almost every business has competition. So, along with improving search results and visibility, our marketing team also wanted to do it better than our market competitors. Some of the biggest problems we had to face while designing our SEO strategy are listed below:

  • Creating engaging content that will stand out from the market’s competitors.
  • Using the right tools and keywords to increase visibility among appropriate search results

Website Redesigning

As we have mentioned earlier, redesigning a website takes a lot of effort, hard work, and concentration. During the execution process, the team had to acquire new skills to implement the client’s design ideas.

  • The first step was to determine the reason for the redesign and the addition of functionalities. It helped us to get a clear idea of what to do and, most importantly, what not to do.
  • Then, we decided to take a compact approach. This means the website design should be based on the content, not the other way around.
  • Finally, we analyzed the faults in the previous website design and the lack of functionalities. It helped us take a customer-centric approach. In doing so, we successfully redesigned the entire website and added the required functionalities.

Integrating Xero with Shopify

To overcome this challenge, our team had to set some primary requirements. One of our primary requirements was to cater to the client’s needs. The mentioned concern was about inventory tracking, which should be automated to pull sales figures alongside stock.

This particular task has given us the most difficult times, but at the same time, it also helped to improve the team. We realized that there are many sections of our team that need attention and motivation. So, we can conclude by saying that the task was difficult yet fun.


To make the website SEO-friendly, we decided to incorporate the following changes.

  • We decided to avoid high-volume keywords as they are mostly overpriced, and the success rate is not up to the mark.
  • Maintaining constant communication with the client regarding the budget of the SEO.
  • Creating unique, engaging, and, most importantly, interactive content.
  • Monitoring the impact of SEO and making the changes accordingly.

The above tasks were quite challenging and difficult. But unlike other teams, we love to work under pressure. Our team’s philosophy is simple: we take challenges and failures as part of our learning process. However, there were definitely moments when we felt demotivated and even felt like giving up. But the never-die spirit among us helps us find our way, no matter the circumstances. In the end, we successfully completed all the tasks, and most importantly, our client was happy.


We recommend Plus Promotions for SEO, website redesigning, and integration of Xero accounting software with Shopify. Even though the team faced some roadblocks, they completed every task with their never-die spirit under every circumstance. Our successful online business is a testament to their expertise, know-how, and experience. The team has done an incredible job and we have developed a strong business relationship.

Technology Stack

Why Choose

Plus Promotions can be a valuable partner to your business. From digital marketing to mobile application development to graphic designing, we can help your business grow and thrive. We strive to generate a productive online presence for you. As an all-encompassing website design and digital marketing agency, we have a range of services to offer. Some of our high-quality services include SEO, SMO, web design, web development, mobile app development, third-party integrations, and eCommerce platform services.

We can create bespoke solutions that give your business an edge over your competitors. Our skilled team of experts can build you the website you want. We set realistic expectations – for our clients and ourselves – and leave no stone unturned to stick to them. Our team constantly gives you updates as we progress and ensure to deliver the project on time. We take immense pride in our customer support capabilities. Whether it’s something persistent or urgent, we provide round-the-clock assistance.

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