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Case Studies Details

My Eden – Website Design & Development Case Study

My Eden – Website Design & Development Case Study

Users will become annoyed attempting to comprehend or navigate the website if we favour flashy visuals over client demands.

My Eden is one of the leading retailers in Ireland for bathroom tiles and floors. Founded in 1999, the company is a family-run business that thrives on perfection and customer satisfaction. From bathroom renovation and building a house to tiling a kitchen wall, they provide all kinds of services. Along with supplying the materials, they also offer fitting services so that the customers don’t have to look for tradesmen.

The company has collaborated with Porcelanosa and Peronda in Spain for tile supplies. And when it comes to bathroom fittings, the company gets their materials from the finest manufacturers in Germany and Spain, like Duravit, Porcelanosa, Grohe, Kaldewe, and many more.

Plus Promotions and My Eden have established a positive working connection in a short amount of time. They have collaborated on numerous projects and overcome numerous difficulties and hurdles. It aided in the development and strengthening of their relationship. However, the following problems that Plus Promotions faced while working with My Eden were the most challenging: So, in this case study, we’ll go through all of the major challenges that Plus Promotions faced and how they overcame them.


Hours Invested


Team Size

New Website Design

The only issue we had with designing a new website was maintaining a balance between aesthetics and functionality. An appealing, attention-grabbing design helps keep consumers on the page. Users will become annoyed attempting to comprehend or navigate the website if we favour flashy visuals over client demands.

The team had a hard time creating an appealing site that aligns with the client’s brand and objectives while avoiding design decisions that harm website readability and usability, such as cursive fonts, hand-drawn lettering, or excessive symbols.

Website Development

Web development presents numerous obstacles. The first challenge for a project team is to properly establish its goals. Goals can either improve or degrade the quality of our client’s website or web application. Beginning with a particular aim streamlines the process and allows developers to focus their efforts in the appropriate way.

Another major issue we faced during website development was designing an interactive user interface. The team knew that an appealing design is frequently the first thing that draws the user’s attention. People enjoy interacting with appealing designs and web development. Everything generated for marketing should be of excellent quality. This allows you to boost user engagement and conversions. As a result, proper web design is vital for any website or app.


Most individuals believe that working on SEO is simple and straightforward. However, the reality is rather different, since there are other things to consider. As you can see, most firms nowadays face some level of competition.

As a result, the primary goals of developing an SEO strategy were not simply to boost search results and exposure but also to outperform market competitors. The following are some of the significant obstacles we encountered when developing our SEO strategy:

  • Creating compelling content that will set you apart from your competition in the market
  • Using the appropriate tools and phrases to boost visibility in relevant search results

Web Hosting Setup

Web hosting was easily the most difficult challenge we had to face while working with My Eden. The team was well-aware that web hosting thrives in an extremely volatile ecosystem. Server outages and other problems are unavoidable. On the other hand, downtime is lethal in the web hosting market and can even spell the end of the client’s business. Web hosting businesses must maintain an uptime rate of at least 99.9%, which is the industry standard. Any more than 10 minutes of downtime every week is fatal.

Hardware or software failures, security breaches, and administrative errors are the most common causes of unplanned, emergency downtime. Planned downtime for maintenance is best performed at night or during off-peak hours, when the number of website visitors is normally at its lowest.

New Website Design

Our team decided to incorporate the rules in order to overcome the issues related to designing a new website.

  • Select visuals that demonstrate the client’s expertise and present them in a logical order. Consider what users require to grasp from the website’s story and keep it as basic as feasible.
  • Prioritize usability by selecting the appropriate page layout for the specific industry. For example, e-commerce customers expect to see products displayed in a grid and sorted by category, just like on other websites. Following design guidelines like these ensures that consumers may discover what they need in an intuitive manner.
  • Use readable fonts and allow enough white space between paragraphs, text, and images to allow the design to “breathe.”

Website Development

The team defined specific objectives for the developers based on the vision for the web application. Knowing how websites and apps bring value to the users can help the team stay on track with the project. And once the goals are established, the team ensures that the developers and everyone else involved in the business are on the same page. So, the goals may be discussed within the team if necessary.

The team understood that a responsive user interface comprises straightforward navigation, easy-to-read text, and eye-catching images. Along with retaining existing users, the team could also attract new ones with an appealing UI design. We knew that the user interface (UI) was the most fundamental part of web development and could serve as a link between the user and the web application. So, creating an appealing design was essential.


To improve the website’s SEO, we chose to make the following changes:

  • Because high-volume keywords are often pricey, the entire team agreed to eliminate them. Furthermore, the success rate of these keywords is mediocre.
  • Maintain contact with the client regarding the SEO budget.
  • Create distinctive, interesting, and interactive website content.

  • Constant evaluation of the impact of SEO and making modifications as needed.

Web Hosting Setup

To overcome the challenges related to web hosting, we decided to incorporate the following rules:

  • Deploying stable software and updating it regularly to avoid software failure
  • Using high-quality, time-tested hardware components
  • Conducting frequent software and hardware audits to avoid obsolescence.
  • Provide online service to clients 24 hours a day, seven days a week, in order to handle client concerns and difficulties as soon as possible.
  • Offer FAQs, user forums, and other platforms for knowledge sharing, problem resolution, and even problem prevention through timely client action.
  • Providing solid network security
  • Providing suitable protection against threats such as flooding and fire at the physical data centre location

Just like every other good team, ours also enjoys taking on new challenges. According to the entire team, working on problems is a part of their education process. It allows them to get new skills and work experiences. Most importantly, challenges keep our team grounded and acknowledge that there’s still so much to learn.

Yes, collaborating with My Eden on the above tasks was challenging. We were demotivated at times because of all the obstacles and obstructions, but we never gave up. Finally, we completed all projects and added functionality based on the client’s specifications.


Plus Promotions specialises in turning your website dreams into reality. We are very impressed with all aspects of our website design and development as the reaction to our new site has been awesomely positive. The attention to detail with their professional staff is unbelievable. The team has been very professional, competent, and understanding throughout the process of our working together. Thanks to Plus Promotions for all their hard work and support!

Technology Stack

Why Choose

Plus Promotions can be a valuable partner to your business. From digital marketing to mobile application development to graphic designing, we can help your business grow and thrive. We strive to generate a productive online presence for you. As an all-encompassing website design and digital marketing agency, we have a range of services to offer. Some of our high-quality services include SEO, SMO, web design, web development, mobile app development, third-party integrations, and eCommerce platform services.

We can create bespoke solutions that give your business an edge over your competitors. Our skilled team of experts can build you the website you want. We set realistic expectations – for our clients and ourselves – and leave no stone unturned to stick to them. Our team constantly gives you updates as we progress and ensure to deliver the project on time. We take immense pride in our customer support capabilities. Whether it’s something persistent or urgent, we provide round-the-clock assistance.

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