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Case Studies Details

Siobhan O’Mahony Website Design & Development – Case Study

Siobhan O’Mahony Website Design & Development – Case Study

Siobhan O'Mahony and Plus Promotions have managed to build a strong business relationship with each other.

The owner of the company, Siobhan, said that she wanted to work in the beauty industry. In fact, the world of beauty intrigued her from a very early age. She began her career as a beautician, and while she enjoyed the work, she realised early on that she had to specialise in the areas of skincare and beauty that she was most enthusiastic about.

Her decision to specialise led her down a career path that has provided her with possibilities she could never have anticipated. She got the opportunity to learn under Thibault Vabre, one of her all-time beauty idols, while working for Clarins as their National Training Manager. Thibault taught her how to accomplish what she genuinely desires: draw out the elegance that she sees in every woman.

Siobhan O’Mahony and Plus Promotions have managed to build a strong business relationship with each other. They have a lot of similarities in terms of a business mindset. Both companies have worked on various projects and have overcome numerous hurdles and roadblocks. However, the following issues that Plus Promotions encountered while working for Siobhan O’Mahony were the most difficult: For more information, read the case study below!


Hours Invested


Team Size

New Website Design

Creating a safe and easy way to navigate was one of the most difficult problems we had to face throughout the website development process. We’ve all heard that if a website is complicated to use, people will abandon it as quickly as they arrive. In general, users are a diverse group of people.
As a result, the client’s website must be simple to navigate. In reality, the information they require should be accessible, and a secondary layout should be implemented to help consumers explore the website.

This is an issue since navigation necessitates a specific structure and sequence, yet diverse user demands may not always follow a logical progression. Companies with huge product services or catalogues that may be modified may find the navigation especially difficult, as visitors may feel confused and overwhelmed by repeated information throughout the site.

Users should be able to start their journey with a single word from the navigation menu. As a result, we must design the navigation so that they recognize where to head.

New Website Development

One of the most difficult challenges we faced was developing a web design process that was both consistent and easy to manage. There are many websites that fail because they fail to follow a set roadmap. They regularly experiment with numerous methods that may momentarily meet their goals but are guaranteed to introduce unanticipated weaknesses in the future.

Hence, maintenance chores become more complex and time-consuming, resulting in a long time to market. Many businesses prioritise micromanagement over simplifying development stages. They use ill-defined strategies to accelerate the process but refuse to comprehend the negative consequences. This produces a slew of problems in web development, necessitating regular pivoting and iteration.

Website Hosting Setup and Email Setup

Web hosting thrives in an extremely volatile ecology. Server outages and other problems are unavoidable. On the other hand, downtime is lethal in the web hosting market and can even spell the end of the client’s business. Web hosting businesses must maintain an uptime rate of at least 99.9%, which is the industry standard.

Any more than 10 minutes of downtime every week is deadly. Hardware or software failures, security breaches, and administrative mistakes are the most common causes of unplanned emergency downtime. Planned downtime for maintenance is best conducted at night or during off-peak hours when the number of website visitors is normally at its lowest.

The primary issue we had with email setup was regarding increasing customer retention. It’s all about transforming subscribers into first-time buyers when it comes to email setup. Then, it is about converting those consumers into loyal and repeat customers. That, however, is much easier said than done.

  • Marketers were struck hard by the loss of the third-party monitoring cookie, and gaining new consumers has never been so expensive. Hence, there has never been a better moment to prioritise client retention.
  • How do you keep your consumers opening your emails, ward against churn, and encourage them to continue with your brand in the face of attractive offers, rebates, and seemingly unending sales?

New Website Design

To overcome all of the problems associated with designing straightforward website navigation, the team performed the procedures shown below.

  • We used categories and menu titles that are relevant to your company and goods that are simple and descriptive. To let consumers, know what to anticipate, utilise “about,” “services,” and “contact” labels, as well as other web design principles.
  • The team decided to use a navigation footer, logical internal links, a search bar, and “breadcrumbs” to make it easy for visitors to go back and retrace their steps.
  • The whole website design process should be conducted in the customer’s native language. The team decided to perform a detailed market study to better understand their needs and the market’s present inadequacies.

New Website Development

Our team was required to apply well-known software development methodologies such as Agile, Scrum, XP, and others. This enabled our team to operate in short iterations and complete given projects on schedule. Furthermore, it is now possible to track project development in real-time.

DevOps improves collaboration across several groups and throughout all aspects of a project’s specified timeline, including development, quality assurance, and operations. We employed prominent software development businesses’ DevOps automation services to reduce the failure rate for new releases, cut the time between patches, and speed time-to-market.

We followed a predetermined strategy that prioritized consistency and continuous improvement. This technique should be straightforward to understand, predict, and follow. To achieve certain requirements, every developer must collaborate while working alone.

Website Hosting Setup and Email Setup

Our team was able to decrease website downtime and enhance uptime hours by following the procedures outlined below:

  • To avoid software malfunction, choose trustworthy software that is often updated.

  • Make use of tested and trustworthy hardware components.
  • To avoid obsolescence, evaluate gear and software regularly.
  • Provide customers with 24-hour online service in order to resolve their difficulties as quickly as feasible.
  • Providing user forums, FAQs, and other forums enables knowledge exchange, quick problem resolution, and even problem avoidance through immediate customer response.
  • We took care of network security.
  • Ensure appropriate security against dangers such as floods and fire at the actual location of the data centre.

Setting up list segmentation is a step in the right direction, but it’s time to take things one step further.
By rewarding your customers with personalized e-commerce email content that’s tailored to their specific interests and on-site behaviour, you’ll grab their attention with compelling, highly relevant content that gives them a reason to keep opening your emails, and most importantly, continue shopping with your brand.

Some effective ways to personalize emails include:
  • Geolocation: Send customers special offers exclusive to nearby stores.
  • Weather: Is a heatwave about to hit a certain region? Send customers offers for specific products that can help them stay cool.
  • Visual affinity: Advanced customer engagement platforms can use AI to identify patterns in the items customers frequently view and purchase, and recommend products based on that.

We had several hurdles when working with Siobhan O’Mahony, but we overcame them all. However, the obstacles stated above are most likely the hardest. But, like any good team, we are excited to face new difficulties. It promotes growth and the acquisition of new skills.

Most significantly, whenever we encounter a really challenging situation, we want to return to our roots. Believe us when we say that finding that sliver of optimism is always beneficial. Regarding these projects, we effectively met all of our client’s specifications.


Working with Plus Promotions is one of the best investment decisions we have made so far. The team of website designers and developers had performed a detailed market study before initiating the design process to understand the requisites of our target audience and meet their ever-evolving demands from the beauty industry. As web development partners, the team applied popular development methodologies of Agile, XP and Scum to complete the project within the discussed timeline. They have even lowered our website downtime and saved our business from losing revenues.

We recommend Plus Promotions to anyone looking to work with a web design and development team that is passionate, dedicated and talented. And the best thing about them is their positive attitude when the project hits a bump or an unexpected turn.

Technology Stack

Why Choose

Plus Promotions can be a valuable partner to your business. From digital marketing to mobile application development to graphic designing, we can help your business grow and thrive. We strive to generate a productive online presence for you. As an all-encompassing website design and digital marketing agency, we have a range of services to offer. Some of our high-quality services include SEO, SMO, web design, web development, mobile app development, third-party integrations, and eCommerce platform services.

We can create bespoke solutions that give your business an edge over your competitors. Our skilled team of experts can build you the website you want. We set realistic expectations – for our clients and ourselves – and leave no stone unturned to stick to them. Our team constantly gives you updates as we progress and ensure to deliver the project on time. We take immense pride in our customer support capabilities. Whether it’s something persistent or urgent, we provide round-the-clock assistance.

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