Best eCommerce Platform For Small Business In 2023
It’s not one, but five different platforms to choose from!
When starting a business from scratch or expanding a brick-and-mortar business to the digital world, what do you think assures start-ups and small enterprises of success? You guessed it right if eCommerce platforms crossed your mind. It allows companies to sell products online readily and connects them to a vast pool of prospective customers.
Essentially, an eCommerce platform acts as the backbone of an online retail business. It harmonises the working of front-end and backend together and lends a premium look to an online storefront. Consequently, it boosts sales growth and shortens the path to meeting organisational goals.
But the question that strikes in mind immediately is which eCommerce platform works best for such small enterprises? With so many choices, it can get overwhelming to narrow down to the best eCommerce platform in the UK. Therefore, we have researched on your behalf and specified only the ones to top in 2023. Sift through the upcoming list and pick the most suitable one to power your online business.
Factors We Have Considered for Shortlisting Top eCommerce Platforms for 2023
We believe in complete transparency, whether it’s about rendering eCommerce design and development services or shortlisting the best eCommerce platforms for small businesses in the UK. The factors that have influenced our list are enlisted for you to check
Domain Name
Although price should never be a deciding factor when choosing an eCommerce solution, small businesses consider it as they start with a small budget. From that perspective, an eCommerce system that offers maximum features at an inexpensive rate is ideal. Fortunately, most are open-source, while hosted systems have free trials.
Marketing tools
Always pitch for those eCommerce systems that provide seamless access to cart recovery, email marketing and SEO tools.
Scalability
Over time, a business expands with more products to offer and new payment methods added to its online retail store. A platform that scales easily makes the most sense.
Backend tools
Excellent are those eCommerce platforms for small businesses that provide access to plenty of backend tools, including but not limited to mobile app management systems, inventory management systems and support for SKUs or CSS.
Ease of use
Not everyone is tech-savvy. An eCommerce platform must have a drag-and-drop feature to ensure business owners can edit their online store to meet the current requirements. Open-source platforms may be affordable but have a steeper learning curve than hosted versions.
Speed and performance
Ideal are the eCommerce platforms that never slow down a website due to plugins, add-ons and features.
Customisation
A platform for eCommerce is considered ideal when it allows users to customise themes and explore editing possibilities.
User experience
It is better to have an eCommerce platform back up your online store that provides users with a pleasant navigating experience, several payment gateways and an easy-to-use shopping cart.
eCommerce Platforms in the UK Ideal for Small Businesses
Now that you are aware of the factors constituting the fastest growing eCommerce platforms for small businesses, analyse the ones you prioritise in the list of shortlisted choices and proceed with it.
- The comprehensive site builder is loaded with free tools and features. These enable you to sell online via third-party marketplaces, social commerce and drop shippers.
- Over 100 free and paid themes to design store without any coding skill. Lots of native tools for business owners to leverage, including free email marketing service, SEO, abandoned cart recovery, etc.
- It allows business owners to manage their business on the go. It takes downloading an app to fulfil orders, involves real-time sales, adds products and gets inventory updates.
- A chance to extend your online store’s capability by choosing third-party apps from a library of over 6000 apps.
- Availability of thoughtful design layouts
- Social network channel integration capabilities
- Innumerable templates
- Affordable plans
- Free domain
- Plenty of annual plan choices
- Tight scheduling and calendar integrations
- Maps can be embedded
- Supports email marketing
- Recurrent billing features for businesses subscribing to it
- Highly robust with a complete set of features.
- Packed with tons of features to support multi-channel selling, international commerce, third-party marketplaces and SEO.
- The payment processing rates are quite affordable.
- Limitless storage, product and bandwidth capabilities.
- Features a built-in tool recommended for visual merchandising.
- An ideal platform to operationalise cross-channel sales.
- Huge availability of free programs.
- Displays review and rating options for featured products.
- It is open-source. Therefore, you can customise it anytime by using your design and coding skills.
- Over 6,000 third-party integrations to pick from to expand your online store’s functionality.
- It is technically free, making it a budget-friendly plugin.
- You can explore the premium tools if you want but proceed carefully, as it can add up to your expenses.
- There is complete freedom to add products, view analytics and manage orders through its mobile app features.
- Offers new users complete control over an online store.
- Features drag-and-drop components for building the store.
- Mobile-optimised performance.
- Easy to understand features.
- Supports website customisation through an outstanding selection of top-notch themes.
- More than one secure payment method for the convenience of customers.
- An ability to choose from a wide variety of plugins and programs.
- A feature allowing online sellers to introduce coupons and discounts to products.
Is The WordPress Web Development Cost Worth It
There is no single best eCommerce platform to sell online. Small businesses must realise their specific goals and business requirements as they are unique to their organisations. There is an eCommerce platform for every start-up out there. Some are budget-friendly, while others are packed with remarkable features necessary for your enterprise to stand out. A word of advice to all from Plus Promotions is always go for easy-to-use platforms that readily grow with you. Make the most of the free trials and examine how seamlessly it is working for you. If doubts still shroud your thoughts, consult Plus Promotions for clarity.
FAQs on Best eCommerce Platforms For Small Businesses to Start Selling in 2023
What is a B2B eCommerce platform?
Which is the best B2B eCommerce platform for start-ups and small-scale enterprises?
Which is the best eCommerce platform for SEO?
Which among them is the best eCommerce platform to allow selling on Instagram?
Which eCommerce platform best serves a start-up?
If you are to choose from the most suitable ones, we recommend Shopify, Squarespace and WooCommerce. However, it is not the right question to ask. Always question yourself: which eCommerce platform is ideal for my start-up? The right one depends on your business requirements, which we believe are unique to your enterprise.
Are You Interested? Let’s Get You Selling!
Whether you aspire to branch out into B2B or step into the B2C online selling of products and services, find the tech-savvy team of Plus Promotions eCommerce experts by your side. Not only do we put in a lot of manual work, but leverage the features and capabilities of the most suitable platform to help you sell online, reach out to your target audience and fulfil your business goals.
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