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Case Studies Details

Spectrum AV Website Design & Development – Case Study

Spectrum AV Website Design & Development – Case Study

The range of services offered by Spectrum AV includes video conferencing, projection systems, digital signage, and many more, along with first-class customer service and integrated support.

Spectrum AV is one of the best companies offering audio-visual solutions in Ireland. The company’s primary mission is to deliver a professional audio-visual experience to its clients. Their employees have the required skills, knowledge, and experience to integrate the best and highest-quality technology. This ultimately helps run things smoothly and saves time and money.

The range of services offered by Spectrum AV includes video conferencing, projection systems, digital signage, and many more, along with first-class customer service and integrated support. The company is well-known for working with the biggest brands in the industry to provide the best quality products at the best price with solutions to fit business requirements.

Spectrum AV and Plus Promotions have managed to maintain a strong friendship with each other. They worked on numerous challenges and overcame most of them. The projects listed below are some of the most difficult ones that Plus Promotions faced while working with Spectrum AV. For more information, read the case study below.


Hours Invested


Team Size

Website Maintenance

Website maintenance was one of the earliest challenges the team came across while working with Spectrum AV. The client had some specific requirements regarding the maintenance work.

They thought the website needed modifications to make more of an impact on the target audience. Some of the major problems we had to face are listed below:

  • Deal with broken external links.
  • Modify the content of the website to make it more user-friendly.
  • Identify 404 errors and broken internal links.
  • Challenges related to browser compatibility and technology shift.

Search Engine Optimization (SEO)

Most businesses nowadays face some sort of competition. Along with improving search results and visibility, we also had to create an SEO strategy that was better than the market’s competitors. Some of the major issues we had to face while designing our SEO strategy are listed below:

  • Create engaging content that will stand out from the market’s competitors.
  • Use the right tools and keywords to increase visibility among appropriate search results.

Google Ads

While working on Google ads to generate more leads, keeping a customer-centric approach was the biggest issue that we had to face. Over here, the major issues were ever-changing customer requirements and expectations.

Another big issue was developing unique and engaging content, which should also be engaging. This is one of those basic principles for creating digital marketing campaigns, but executing this plan was certainly not easy.

Website Maintenance

Working on website maintenance is generally quite challenging as there are numerous factors that we have to consider. We implemented the following rules to perform website maintenance based on the client’s requirements:

  • Create proper goals and objectives based on the work that we had to perform.
  • We had to communicate with the client properly to understand their exact requirements.
  • Keep the client informed regarding all the subtle changes to ensure constant feedback.
  • Maintain proper communication with the team, especially between the design and development teams.

Search Engine Optimization (SEO)

To make the website SEO-friendly, we decided to incorporate the following changes:

  • The entire team decided to exclude high-volume keywords as they are generally overpriced. Moreover, the success rate of these keywords is not up to the mark.
  • Keep in touch with the client regarding the budget for the SEO.
  • Create website content that is unique, engaging, and interactive.
  • Monitor the impact of the SEO efforts and make changes accordingly.

Google Ads

To solve the issues related to maintaining a customer-centric approach, we decided to incorporate the following steps:

  • Study the market to understand customer demand.
  • Collect data based on a market study.
  • Structure marketing campaigns based on the collected data.

To solve challenges related to creating unique and engaging content, the team incorporated the following rules:

  • Incorporate the “quality over quantity” approach.
  • Top-quality content filter to eliminate mediocracy.
  • Content creators should create content entirely based on trends and hot topics.
  • Take a creative route to build the content.

The above tasks were quite challenging and difficult. The main advantage of our team is that we love to work under pressure. Our philosophy was simple: we would all take challenges and failures as part of our learning process.

There were definitely moments when we felt demotivated and even felt like giving up. But the never-die spirit among us helps us find our way, no matter the circumstances. Finally, we overcame all the challenges, which helped the client achieve new heights.


Partnering with Plus Promotions has been a game-changer for Spectrum AV. Their team helped us with website maintenance, search engine optimization, and Google Ads. Thank you, Plus Promotions, for your round-the-clock assistance!

Technology Stack

Why Choose

Plus Promotions can be a valuable partner to your business. From digital marketing to mobile application development to graphic designing, we can help your business grow and thrive. We strive to generate a productive online presence for you. As an all-encompassing website design and digital marketing agency, we have a range of services to offer. Some of our high-quality services include SEO, SMO, web design, web development, mobile app development, third-party integrations, and eCommerce platform services.

We can create bespoke solutions that give your business an edge over your competitors. Our skilled team of experts can build you the website you want. We set realistic expectations – for our clients and ourselves – and leave no stone unturned to stick to them. Our team constantly gives you updates as we progress and ensure to deliver the project on time. We take immense pride in our customer support capabilities. Whether it’s something persistent or urgent, we provide round-the-clock assistance.

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